LA Fitness passion project:
Logo Design, Flyer Design, Social Media Design, Billboard, Email Newsletter, & App UI Design.
LA Fitness can benefit greatly from a brand repair. In this case study, I transform the brand into a compelling representation that attracts attention and captivates audiences.
Campaign: Reborn & Redefined. You.
This campaign encapsulates LA Fitness’s transformative journey. Once stagnant in the gym industry, the brand is now ready for a memorable evolution. Leveraging its robust reputation and well-established brand, LA Fitness is on the verge of emerging as a premium fitness gym. This transformation is not limited to the average consumer; it extends to those who seek a more immersive fitness experience.
The demand for elevated gym lifestyles, particularly from influencers and fitness enthusiasts, is doable. This brand repair extends beyond members to employees, who will gain from improved opportunities and a more positive work culture aligned with the brand new brand image.
Deliverables:
The brand overhaul plans to enhance color schemes, enhance design elements, and a heightened media presence with a whole new look. This transformation will not only stand out in the media landscape but also through upgraded digital platforms, and websites, enriched employee experiences, and heightened transparency with both the front office and gym facilities.
“Reborn & Redefined. You.” captures the spirit of LA Fitness’s journey towards a revitalized and elevated fitness experience, inviting each individual to embark on their own journey of renewal and refinement within LA Fitness’ transformed brand.
Logo design, flyers, social media design, billboard design, email newsletter, & app UI design.
Logo Design
Social Media Design
Post 1
Every rep, every step - it’s all part of your journey to a reborn and redefined you. #RebornRedefinedYou
We have undergone a monumental rebranding, reshaping the fitness landscape. Experience a renewed commitment to your well-being with state-of-the-art facilities, expert guidance, and a nationwide community of support. Join us in celebrating the evolution of fitness!
Post 2
New goals, new mindset, new you. Join us in the journey of transformation. #RebornRedefinedYou
Behold our new emblem, a symbol of transformation and progress. The redesigned LA Fitness logo mirrors our commitment to evolve, grow, and redefine fitness. Its dynamic shape and vibrant colors reflect the energy you’ll find within our spaces. It’s more than just an icon; it’s a statement of our dedication to your journey. Welcome to the New LA FITNESS!
Post 3
Your path to a stronger, better you begin here. Let’s redefine fitness together. #RebornRedefinedYou
We’ve revolutionized the fitness experience, offering cutting-edge facilities, personalized training, and a vibrant community. Join us today and be a part of this exciting fitness movement.
